“The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund’s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud.By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal.”
Quelle: http://www.bbc.co.uk/bbcfour/documentaries/features/century_of_the_self.shtml
BBC: Century of Self: Happiness Machine, Episode 1
BBC: Century of Self: The Engineering of Self, Episode 2
BBC: Century of Self: The Policeman in our heads, Episode 3
BBC: Century of Self: Eight People Sipping Wine, Episode 4

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